Smartwater never looked so good. The vitamin-ridden H20 drink company just officially announced that Emmy nominated actor, Idris Elba, is the face of its fall campaign.
The campaign, which was shot earlier this summer, will consist of print executions in national magazines and other advertising markets. The ads, shot by noted fashion photographer Norman Jean Ray, feature ‘Dris in four different scenes that depict his lifestyle and the importance of smartwater in his daily routine.
It’s his first ad campaign with the company, but the “Luther” actor joined The Coca-Cola Company family (where Smartwater is housed) in 2010 when he accompanied 21 students from twelve HBCUs on a journey to South Africa as part of the 2010 Open Happiness Tour.
By the way, Captain Swexy was also recently cast in Guillermo del Toro’s movie Pacific Rim, scheduled to be released in 2013.
Via:TheYBF.com
