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Rapper turned business mogul Sean “P. Diddy” Combs has never been shy about his affinity for opulence. He’s been bragging about his bank roll for years (in songs like Notorious B.I.G.’s “Mo Money Mo Problems”), and he even named his latest attempt at the next best thing in music Dirty Money. So it’s no surprise that the trend continues with his latest creative project, Paris Is Burning, a short documentary film about extravagance.

Diddy released the first trailer yesterday, shot by French director Julien Bachelet. The 1 minute clip follows the Ciroc owner through a maze of screaming paparazzi as he hops in and out of his limo to attend a fashion show, shop for Rolex watches, and simply enjoy the life his wealth affords him.

As he shops, he muses to the camera, “I’m fresh out the store, you see how we do it… collecting Rollies…. I’m a have over 100 Rollies within the next month.”

For the complete story plus a trailer video, visit TheGrio.com.

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