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Not a new album…but close?

Def Jam/G.O.O.D. Music artist Big Sean announced the official launch of Aura Gold, a fashion and lifestyle company.

The rapper who is crafting his sophomore album, Hall Of Fame, will serve as creative director and will be making a scheduled appearance at ProjectMVMNT to introduce Aura Gold’s fashion label, Finally Famous.

“Launching my own label is a dream come true for me. Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me.”  Sean adds, “I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.”

To get more on the release date of Big’s line & photos, click HERE.

“Fashionably” Famous: The Many Looks Of G.O.O.D Music’s Big Sean!
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