Source | Bossip
In what will start out looking like a publicity stunt and may end up changing the face of a franchise, the Toronto Raptors are about to begin a major partnership with the city’s most globally recognizable citizen.
On Monday, MLSE will announce the first of several initiatives with hip-hop impresario Drake, which will see him acting as a host, business partner and consultant for the team.
In a league driven by shiny-object syndrome, the Toronto-born musician has always had an earthy feel to his fandom.
Three years ago, just as it was about to get really bad, he laid out his bona fides.
“I am a Raptors fan to the death,” Drake told ESPN.
The nuptials will start Monday with an announcement that Drake is partnering with the Raptors as they accept the 2016 NBA All-Star Game.
He’ll be drafted in as a non-official host of festivities. An actual MC, as well as a figurative one.
The hip-hop star will also launch a clothing line in conjunction with the team. Most intriguingly, he is being asked to consult on a complete redesign of the club’s image to coincide with the 20th anniversary of the franchise in the 2014-15 season.
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