Bounce TV just launched as the first all black tv network but its already getting some competition! TV industrysources say Metro-Goldwyn-Mayer Studios has been shopping around KIN TV, a new multicast network targeting Black folks.
KIN TV will offer a “wide range of programming designed to entertain, inform and inspire a broad audience of modern African-American viewers,” according to a recent video presentation.
The service is overdue. The video says it would launch in the summer of 2011 but so far MGM officials have declined to comment on the new network.
MGM is reportedly working with Lee Gaither, a media consultant and former TV executive. According to Gaither’s LinkedIn profile, he’s president/CEO of KIN TV.
Gaither, who now runs Basil Street Media, a media production and consulting company, helped launch the African American cable network, TV One, and is a former NBC Universal programming executive. He did not immediately return TVNewsCheck’s call.
KIN will “include both African American and mainstream content on the network….We’re Americans, as well as African Americans,” states the video, which is obviously being used to sell the diginet to local TV stations.
It also says that KIN will offer “a mix of lifestyle, drama, comedy, mystery and local news.” This lifestyle approach will “focus on topics such as home, travel, cuisine, parenting, work and relationships,” according to the video.
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Will you be watching?
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