CLEVELAND — This week we have been On Location among the Cleveland and Akron airwaves.
A few years back, the way the radio industry gathered their ratings information changed, and the industry changed the way they program their stations to maximize the changes.
There is a tone, almost like a dog whistle, that is transmitted as part of the radio station’s broadcast signal.
The lucky few whose radio tastes are used to gauge ratings wear beeper-like devices that pick up that frequency. Every time that pager hears the signal of a particular station, that station gets ratings credit.
The new process led to a major overhaul of a number of stations, including Hip-Hop and R&B station Z107.9 and V103.
While they have vastly different musical offerings, the way station managers responded to the ratings shift was strikingly similar.
Tonight we go behind the scenes of the stations as our “Radio Week” continues.