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Beyoncé’s new Maya Angelou-inspired fragrance, Rise, is getting ready to hit stores in time for Valentine’s Day.

To get people amped for it’s release, Beyoncé released a new commercial for the perfume, directed by Jake Nava.


The new commercial features Bey rising from the glitter dust swaddled in luxurious Tom Ford gladiator sandals and a skin-colored dress. And because this is a Beyonce ad, there is a good amount of hair flippage.

Much like Bey, the fragrance is about “female empowerment and finding the inner strength that makes women so beautiful.” And the best part of everything is that the fragrance is said to be inspired by Bey’s favorite Maya Angelou poem ”Still I Rise.” source

Beyonce-Rise images beyonce-rise-commercial-500x266

Watch the glittery clip here.

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