Tiger Woods has lost his No. 1 ranking in another category.
On Tuesday, Forbes Magazine released its list of the world’s most valuable sports brands and Woods slipped to No. 2 — the first time he hasn’t been No. 1 since 2007. LeBron James replaced Woods in the top spot with his brand valued at 37 million to Woods’ 36 million.
This list is different from Forbes’ ranking of highest-paid athletes. Woods fell to No. 6 on that list earlier this year (Boxer Floyd Mayweather Jr. is No. 1) after holding the top spot from 2001-2011 and again in 2013. In the list Forbes released on Tuesday, the magazine tries to evaluate how much a player’s brand is worth by calculating how much more he makes off the court than the average of the top 10 in his sport.