Although hindsight is 20/20.. Talk about missing out on BILLIONS of dollars.. Ouch..
“Before Michael Jordan was ‘Michael Jordan,’ he was just a talented shooting guard for the North Carolina Tar Heels. His decision to sign with Nike upon leaving Chapel Hill forever changed their landscape, but it almost didn’t happen.
According to those familiar with the situation, MJ wanted to sign with Adidas when he turned pro. Let me reiterate, Michael Jordan was actively seeking a sponsorship with Adidas. So, what went wrong?
Well, some dopey executives in Germany felt that he was too short and preferred to sign centers like Patrick Ewing. In a surprise to no one, a prime time shooting guard is slightly more marketable than a lumbering center.
As we now know, Jordan Brand has become the biggest and baddest when it comes to footwear in the U.S, while Adidas has watched their brand fall to third- behind Under Armour- among sportswear brands. Of course, hindsight is always 20/20, but the gaffe that Adidas made back in 1984 will go down as one of, if not their biggest regrets.”