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iTunes Festival 2013 Day 19 - Kendrick Lamar

Source: Marc Broussely / Getty

Kendrick Lamar performed a surprise concert for fans on the back of a moving truck in Los Angeles.

At 8:01 PM PST (March 24), Kendrick Lamar planted a cryptic tweet on his timeline. “9pm. meet me here. 8950 Sunset Blvd. 930pm. meet me here. 8466 Melrose Ave,” the TDE rapper Tweeted.

The tweet was quickly met with thousands of likes and retweets and a crowd subsequently gathered at the empty lot along West Hollywood’s famous Sunset Strip where fans were met with gusting winds, police on BMW motorcycles and a gaggle of people wearing TDE sweatshirts.

Soon thereafter, an 18 wheeler with a flat bed filled of musicians moved in amongst the crowd. It lit up to reveal Kendrick Lamar with a live band, first starting out by playing “Money Trees” and then moving into other songs from good kid, m.A.A.d city. With #GetPumped sprawled along the side of the truck, reports that the concert was in conjunction with Reebok’s #GetPumped campaign. via

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