“Your boy Shaq does a lot of dumb things. Sometimes, when he’s on the set of the NBA On TNT with Charles Barkley, Kenny Smith and Ernie Johnson it’s all an act to add to the entertainment value of the show.
But, there are other times when The Diesel just makes some flat out preposterous decisions- like the time he turned down equity in Starbucks, a move which cost him millions upon millions of dollars.
As Shaq explains in an interview with Graham Bensinger, Starbucks CEO, Howard Shultz, approached him about opening up Starbucks franchises in African-American neighborhoods but he turned down the deal because ‘black people don’t drink coffee.’
It’s a move he describes as one of his worst business decisions…
“So [Starbucks CEO] Howard [Schultz] comes and says, ‘Shaq, I wanna give you the opportunity to go in with me and open up these Starbucks franchises in African American communities.’ And I’m always the guy that if I don’t believe in it, can’t do it. Will never do it. No amount of money can make me endorse something that I’m not 100 percent behind. So I looked in the great Howard Schultz’s face and said, ‘Black people don’t drink coffee, sir. I don’t think it’s gonna work.’ You should have seen his face. He was like… alright. We’re still good friends today but that was one of my worst business decisions.”
You can check out the trailer for his episode of ‘In Depth With Graham Bensinger’ below.”