We love when celebrities are socially conscious and aware of what’s going on in the world. Oftentimes there’s a disconnect between their privilege and the type of treatment they would receive if they weren’t famous.
In order to listen to the song, you actually have to “look into the eyes of the unarmed victims.” The track employs your computer or phones camera and as you listen to the song, you see the photos and a brief description of what happened to the individuals including Trayvon Martin, Rekia Boyd, Caesar Cruz and countless others.
If you aren’t focused directly on the screen, (your eyes are tracked by your camera) the song will stop playing and it will remind you, “don’t look away”.
Usher shares the inspiration behind the powerful song. “…I was motivated by the events involving prejudicial injustice that are still happening today. The reality is that racial bigotry diminishes the lives of too many people in our country. We have to come together as a country to solve these problems and this is one way I can contribute.”
He added, “I chose to introduce the song through the ‘Don’t Look Away’ experience because it is important not only to feel the issue but to face it. The pain and suffering that these victims and their families have endured is something we must never forget. When we look away from this problem it gets worse. To fix it, we have to face it.”
1 of 11
1. Usher Celebrates A Big Night!
Usher may be a hit singer, but he also gives back to the youth. For the past 15 years, "Usher's New Look" foundation has changed the lives of several young leaders around the world. The "Good Kisser" singer celebrated his foundation's 15th year with a star-studded event that included Ludacris, Sugar Ray Leonard, Jermaine Dupri and other industry heavyweights. Check out more pics from the special night.
2 of 11
2. Usher Hits The Red Carpet
Usher looks extremely dapper in his cream suit.
3 of 11
3. Ludacris Suits Up
Ludacris also made an appearance at the event.
4 of 11
4. Sugar Ray Leonard Steps Out
The legendary boxer looked slim and trim last night!
5 of 11
5. Usher Poses It Up
Usher poses with singer Jasmine Pollard on the carpet.
6 of 11
6. Getting Ready To Speak
Usher prepared himself for addressing the crowd.
7 of 11
7. Friends Show Their Support
Jermaine Dupri stopped by the festivities to celebrate.
8 of 11
8. A Group Performs
The foundation's New Look Youth Dancers performed for the crowd.
9 of 11
9. Usher Sits With His Mom
Usher sits with his mom at the event.
10 of 11
10. Ludacris Sits With A Legend
Ludacris poses with Sugar Ray Leonard.
11 of 11
11. Luda Shares A Few Words
The rapper addressed the crowd as well.