It’s not peak holiday shopping season in the U.S. yet, but Swedish “fast fashion” retailer H&M is battling wrap-around-the-block lines in retail locations across the country. Not because of crazy good deals, but because the highly-anticipated (and expensive!) Balmain x H&M collection finally hit stores on Thursday.
In fact, Balmain fever has caught on all around the world. In London, a fight broke out in front of an H&M store, as overzealous shoppers clamored to get their hands on one of the collection’s pieces. More than 1,000 shoppers waited outside an H&M store in rainy Sydney, and in Singapore, the collection has already sold out.