LeBron James‘ foray into the business world continued Thursday when CNBC announced a partnership with the Cleveland Cavaliers superstar and his business partner, Maverick Carter, that will bring a reality television show to the cable network.
The program, Cleveland Hustles, will focus on James and Carter as they “give four aspiring local entrepreneurs the chance to realize their own dreams while also helping to revitalize a neighborhood in Cleveland,” according to CNBC’s press release.
CNBC’s release also indicated James and Carter “will enlist the aid of four trusted business experts and associates, who will in turn invest in and mentor fledgling entrepreneurs who need a little jump-start. In success, these four businesses will provide jobs and services for neighborhoods that desperately need investment.”
James’ television pact comes on the heels of an agreement the four-time NBA MVP signed with Warner Bros. last July. According to ESPN.com’s Darren Rovell, the partnership between Warner Bros. and the James-backed SpringHill Entertainment has its sights set on projects in film, television and original digital programming.