As we’ve written before, most NBA players enjoy some type of shoe deal. However, it’s the select few that land signature sneakers who really rake in the big bucks. But are all signature sneakers created equal? KicksUSA did an in-depth analysis of sneaker sales for a few top NBA players in the NBA with their own signature sneaker lines, and found some interesting results.
It’s immediately clear that LeBron James moves considerably more product than anyone else. Nike sold almost two times as many pairs of LeBron sneakers in 2015 than Kevin Durant, who sold the second most sneakers. Kobe Bryant and Kyrie Irving sit at a distant third and fourth place on the sales charts, with only 10% and 9% of LeBron’s totals respectively. These numbers are most surprising for Kobe Bryant, who is probably the most popular active NBA player in the world.