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Via | HipHopDX

The music industry has changed vastly with the rise of the Internet and social media, allowing artists to connect with fans and have a further influence than ever before. Not only have rappers taken advantage of the world wide web, but celebrities from all realms of society have established their personal brand with the help of the Internet. Today (March 16), TIME unveils its second annual list of “30 Most Influential People on the Internet,” which includes Kanye West, Drake and DJ Khaled.

West makes the list because of his use of Twitter to pose questions about society and to promote himself as a musician, fashion designer and family man. The publication says the fact that he released The Life of Pablo strictly to the streaming service TIDAL is further evidence of his mastery of the Internet. West’s wife, Kim Kardashian, is also given a nod for her social media presence and mobile apps, which include Kimoji.

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