With a name like Louis Vuitton Fried Chicken you’ve gotta think that this little chicken spot was doing NUMBERS! Too bad it was short lived….
Via | Yahoo
Seoul (AFP) – A South Korean court has ordered a fried chicken restaurant owner to pay 14.5 million won ($12,500) for refusing to comply with a ban on using the luxury Louis Vuitton brand name for his outlet, a report said Tuesday.
The owner, identified only by his surname Kim, had called his restaurant in Seoul, “LOUIS VUITON DAK” — a play on the word “tongdak” which means whole chicken in Korean.
He also ran up a logo very similar to that of the French fashion house and had it printed on his napkins and fried chicken take-out cartons.
None too pleased with Mr. Kim’s ingenuity, Louis Vuitton filed a suit in September last year, saying the use of the company’s name to sell fried chicken was damaging to the brand.