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2017 Revolt Music Conference

Source: Thaddaeus McAdams / Getty

CLEVELAND, OH (WOIO) –

2 Chainz posted an Instagram video of Cleveland 19’s report on the pink house in Tremont.

Tremont woman paints house pink to promote beauty brand

Jarrah Lewis said she painted the abandoned house with the homeowner’s blessing. It’s a marketing strategy to promote her lifestyle and beauty brand Pretty Nemesis.

Lewis says the idea came from the rapper, who painted a house pink in Atlanta to promote his new album. It made national headlines and was credited for “genius marketing.

 

READ MORE: Cleveland19.com

Article Courtesy of WOIO Cleveland 19 News

Picture Courtesy of Thaddeaus McAdams and Getty Images

Video Courtesy of Instagram and WOIO Cleveland 19 News

2 Chainz Gives Cleveland Woman a Shout Out on Instagram was originally published on wzakcleveland.com

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