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Via | HipHopDX

Sean “Diddy” Combs has gone by a variety of monikers over the years, including Puffy, Puff Daddy and most recently, Diddy. Now, the rap mogul has switched it up yet again and announced his new name is “Brother Love” or simply “Love.”

In a video uploaded to Twitter on Saturday (November 4), his 48th birthday, the Bad Boy mastermind made it clear he won’t be responding to any of his former aliases.

“I have some very, very serious news,” he said. “I’ve been praying on this … I know it’s risky because it could come off as corny to some people.”

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