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Bryan “Baby” Williams and Ronald “Slim” Williams continue to diversify their business interests.

Last year the two launched their Cash Money Content imprint. The companies will also sell books at concerts and hold red-carpet launch parties for authors.

“We think we can do more, market books in a new way,” Birdman told the Wall Street Journal at the time. “We want to put out five or six books a year.”

Now comes word that they have made their first major move by acquiring the literary catalogue of the late Iceberg Slim.

Cash Money Content will re-print seven Iceberg novels including “Pimp: The Story Of My Life.” The novel has sold over 2.5 million copies and has played a big influence on rappers like Ice-T, Slim Thug and Jay-Z to name a few.

CMC has a deal in place with the Atria Books imprint of CBS Corp.’s Simon & Schuster to market and distribute the books.

Atria’s publisher, Judith Kerr, says thinks the market is ready for CMC. “Cash Money has a particular expertise in the audience they appeal to, and they feel it’s important for their audience to read books.

via. thisis50

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