Generally during times of change, such as the end of the school year that is nearing, calls to the 1-800-RUNAWAY crisis hotline tend to increase. During this potentially tough time, Chris “Ludacris” Bridges continues to make a difference in the lives of young people by lending his talents to a national Public Service Announcement (PSA) campaign for the National Runaway Switchboard (NRS) that aims to raise awareness of the youth runaway crisis in America and educate youth and families about the help available at 1-800-RUNAWAY and http://www.1800RUNAWAY.org.
“Between 1.6 and 2.8 million youth run away each year,” said Maureen Blaha, NRS executive director. “Featuring Ludacris in this PSA campaign will make runaway and at-risk youth and their families aware of the help they can receive from NRS.”
The award winning rap artist and actor is featured in a radio and television PSA to introduce NRS’ new live chat service at http://www.1800RUNAWAY.org. It is a new option for youth and teens in crisis to access a crisis intervention specialist and connect to resources such as shelter, food, medical and legal assistance.
“I’m fortunate I’m in a position where I can help the National Runaway Switchboard reach out to runaway and at-risk youth,” said Ludacris. “I want young people to know they don’t have to face their problems alone and this new live chat service will provide another way to get the help they need.”
Since 2006, Ludacris and The Ludacris Foundation have partnered with NRS to increase awareness among youth and families about the 1-800-RUNAWAY crisis line and www.1800RUNAWAY.org.