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beyonce launches pulse new york

A baby bump don’t stop the show! Beyonce is still putting in work.

She wore a blue embellished dress and blazer to match her Eau de perfum bottle last night as she launched her new fragrance ‘Pulse’, the follow up to ‘Heat’ and ‘Heat Rush’. Pulse is a citrus, floral scented fragrance dedicated to Beyonce’s favorite flower; the orchid.  The bottle of the fragrance is blue and designed to look as though it’s turned upside down.  She tells Elle:

The success of Heat was amazing, but why not represent a different side of a woman? Pulse represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat —it’s my stage persona. Heat represents my sensual side, it’s very spicy and Southern. Heat Rush is more about the woman I am on my off time, when I’m on vacation.

Take a look at a few pics and video from the ‘Pulse’ Launch event below:


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