Atlanta-based TV execs for a new Black network flipped the switch Monday, airing “The Wiz” on 56 television stations nationwide!
Bounce TV will air a mix of movies, sports, faith-based shows and eventually original programming. The network will also show reruns of “Soul Train” as well as “Judge Hatchett” and “Inside the Game,” a long-running syndicated show about sports at historically black colleges.
Its founders and original financial backers include Martin Luther King III and former U.N. ambassador and Atlanta Mayor Andrew Young. Additional architects of the project, Ryan Glover and Jonathan Katz, are former Turner Broadcasting executives.
In Atlanta and some other cities, consumers will find Bounce on a digital sub-channel, or “diginet,” a non-cable digital tier. Here, the network is on 36.2, the digital sub-channel operated by WATL-TV. Comcast will air Bounce on channel 244. In Atlanta, the network will use the production and operational resources of CSE, a sports, entertainment and TV production agency. The signal is running out of Encompass, a digital media company.
Executives acknowledge that Bounce needs to expand its footprint and reach a certain threshold to be rated by Nielsen MediaResearch before it can capture key dollars from general market advertising. Wolf said that will take another year.
“We have a long way to really build this out,” Wolf said. “We have a lot of people who are looking at us and want us to broadcast before they make the decision.”
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