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According to MediaTakeOut.com’s ROCK SOLID insiders over at RocNation, Jay Z has begun what is being called a “MEDIA BLITZ” for his new artist RITA ORA.

The insider explained, “Rite [Ora] has the same kind of pop appeal that Rihanna does, but she’s younger, and not as crazy.” The insider continued, “[Jay Z] has scheduled to make a bunch of appearances with her, and he’s even going to integrate her into [upcoming THRONES] concert [with Kanye West].”

(More at Mediatakeout.com)

Here’s a closer look at Rita Ora!