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Chris Brown has joined the likes of Outkast, Nelly, Snoop Dogg, and well, damn near every artist of the last 15 years really with his new clothing line, Black Pyramid. Speaking with theGrio, Sir Pop & Lock explained the concept behind the brand. Basically, “It’s about friendship” the new entrepreneur explained.

More via theGrio:

“It’s about friendship,” the 23-year-old told theGrio at a meet and greet, in-store signing with fans, relating the clothing line to his collective efforts in music. “It’s just like fashion and hanging out. Being able to collab with them, with my brand…It’s just getting off heat for what’s coming and what the future holds.”

Brown’s unique design for the brand melds together the logos of both companies to create the image of an upside down black pyramid with pink dolphins rising from the top. The series consists of casual tops and accessories that contrast gray and black retro tones, with splices of color, and turn simple drawings into stenciled iconography.

The idea first struck Brown when he met the Pink + Dolphin crew on the set of his music

video “My Last” with Big Sean, and a friendship quickly developed. The singer says he generally pursues business projects based on like-minded camaraderie, thus his choice to embark on the proposal with the designer team was built on a bond.

“A couple years ago, we was like, ‘man, we just trying to get noticed,” the star said, pointing out the growing attention the store has received over the past year. “It’s gonna be beneficial to everybody.”

Chris Brown Clothing Line, Black Pyramid, About Friendship  was originally published on