Nike saluted injured Lakers guard Kobe Bryant earlier this week with a “You Showed Us” ad on its Facebook page. The black-and-white image featured Bryant holding a basketball, with a checklist of his accomplishments presented one after another beginning with the words “You Showed Us.” At the end, Nike concluded, “Now, show us again,” a nod to Bryant’s rehabilitation from a season-ending Achilles injury.
Here’s a thumbnail look at the campaign. Click here for full-size.
An unofficial video version with the “You Showed Us” theme, above, has emerged on YouTube, with highlights from Bryant’s career accompanying the list of “You Showed Us” accomplishments.
The four-plus minute-long video includes footage from the 1996 NBA draft, the 2013 All-Star Game, his 81-point game against the Raptors, his time with USA Basketball, his famous lob to Shaquille O’Neal in the 2000 Western Conference finals against the Blazers, game-winners against the Heat, Kings and Suns, poster dunks against the Nets and Hawks this year and his post-injury free throws against the Warriors.
The following taglines silently narrate the clip.
You showed us that an 18-year-old could play with the best.
You showed us that a championship, an exhibition game and a charity event are all must-wins.
You showed us how to hit game-winner after game-winner.
Nike Salutes Lakers’ Kobe Bryant With ‘You Showed Us’ Ad was originally published on mycolumbuspower.com