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Jay-Z may not be a huge lover of social media, but he was definitely all over VINE yesterday as a crowd of artistic creatives gathered in New York City to watch him film his new video for “Picasso Baby.” The Timbaland and J-Roc produced joint had people bouncing on the sidelines of Pace Gallery, while Jay lip-synched to the track for six hours straight.

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Catch a few flicks and a ton of Vine videos from the set below:


Jay-z on music video set

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