Friends over at  report that Kanye West is encouraging Kim Kardashian, to cut ties with the Kardashian clothing line at Sears and become a high end fashion designer.

The Grammy award winning singer very much,

“wants Kim to distance herself from the Kardashian clothing line that is sold at Sears because he thinks it’s tacky, and cheapens her brand,”

says a family insider.

“Instead of having Kim’s designs sold at a discount department store, Kanye wants her to design a line that would be sold in posh stores such as Henri Bendel, Harrod’s and Bergdorf Goodman. Kanye would want to be involved in the line as he has been essential in making over Kim’s closet.”

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“It would be a project they could work on together, and could even name the line after daughter, Nori,”

the source said.

Radar also reports that West is calling the shots in Kardashian’s life since giving birth to Nori.

“He is controlling everything from her wardrobe to business choices and it’s definitely a change for Kim, who has always relied on her mother to take care of her. A lot of what Kim does now is dictated by Kanye,”

the insider told Radar


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