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snoop-dogg-todd-1Snoop Dogg is pretty fly…for a white guy. For his latest incarnation, the rapper has transformed into a white man named Todd. Snoop, whose past alter egos have included Snoop Lion and Snoopzilla, debuted his whiteface on Instagram, donning a blond wig, glasses, and face makeup.

It’s unclear what he’s doing it for, but he appeared to be on a set and was advertising a website called WhiteGuysConnect alongside Nia Long.

See more pics from Snoop’s transformation below, bro.

Snoop Dogg and Nia Long