Kendrick Lamar’s “i” Is the Official Anthem of the 2014-15 NBA Season

Kendrick Lamar’s “i” is about to become even more unavoidable. After featuring in the trailer for Chris Rock’s Top Five — the movie he co-produced with Jay Z and Kanye West — K. Dot’s cheery new single has been selected as the official anthem of the upcoming 2014-15 NBA Season. The song can already be heard in the new NBA On TNT spot (which you can watch here), and will appear in the league’s commercials throughout the year.

Cleveland Cavaliers Season Opener Fan Fest will feature Kendrick Lamar, Kevin Hart

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