CLEVELAND – Cavaliers superstar LeBron James can now add something else to his lengthy resume as he’s teaming up with CNBC for the new reality series ‘Cleveland Hustles.’
CNBC announced on Thursday that they are teaming up with James’ and lifelong friend Maverick Carter’s production company, SpringHill Entertainment.. They are also working with the company Magical Elves.
The unscripted reality series will be set in Cleveland and is set to debut in Summer 2016.
The show is going to “give local entrepreneurs the chance to realize their own dreams while also helping to revitalize struggling neighborhoods in their city.”
“‘Cleveland Hustles,’ speaks to the network’s entrepreneurial spirit and also creates an opportunity to help strengthen communities that have fallen on hard times,” said Jim Ackerman, EVP, Primetime Alternative, CNBC.