TIDAL can thank Yeezy. Fresh off the release of Kanye West’s latest album, The Life of Pablo, the global streaming service has experienced a significant financial boost.
According to TMZ, TLOP has been streamed more than 100 million times since the album was unleashed a little less than two weeks ago. Not only is this a record for the streaming service, but it’s also more than doubled the amount of TIDAL subscribers—from 1 million to 2.5 million. This could total up to at least $15 million in additional revenue, the report says.
TMZ’s source also claims that a physical Life of Pablo drop could be on the horizon, but that’s yet to be seen.
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