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Source: Patrick Smith / Getty

Cam Newton is already paying for his comment that he made to a female reporter about football.

The fallout from Cam Newton’s comments to a female reporter continued Thursday, as one of the Carolina Panthers quarterback’s sponsors said it would “no longer work with him.”

Michael Neuwirth, a spokesperson for Dannon, maker of the Oikos yogurt brand, said in a statement that the brand was “shocked and disheartened at the behavior and comments of Cam Newton towards [Charlotte Observer reporter] Jourdan Rodrigue, which we perceive as sexist and disparaging to all women.

“It is entirely inconsistent with our commitment to fostering equality and inclusion in every workplace. It’s simply not OK to belittle anyone based on gender. We have shared our concerns with Cam and will no longer work with him.” READ MORE