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IHOP International Pancake Day

Source: Radio One Staff / Radio One Houston

The International House of Pancakes has undergone a name change.

The company is now known as The International House of Burgers — at least for now.

via NYDN:

IHOP announced Monday that its new name, “IHOb,” would be around “for the time being” while the chain promotes its new menu items: A selection of burgers so epic — so they advertise — that it warranted a name change.

“Burgers are a quintessential, American menu item so it makes perfect sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day,” Chef Nevielle Panthaky, Head of Culinary at IHOb said in a statement.

Among the seven new “Ultimate Steakburger” options is the Big Brunch burger, complete with fried egg, hickory-smoked bacon and crispy browned potatoes. Yet IHOP somehow missed the opportunity to add a Bellini to sip alongside it.

Burgers have been offered by IHOP in the past — including sliders — but this is the first time the eatery unrolled an entire campaign dedicated to them.

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