Jay-Z just rapped, “What would you do you knew you couldn’t fail/I have no fear of anything, do everything well,” on “NICE” off of his new album with Beyonce, Everything Is Love. But it’s still a curveball that Hova is going to be the President of Basketball Operations for Puma.
The power move was just revealed today (June 18).
“We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors,” Adam Petrick, Puma’s global director of brand and marketing, told Complex.
Jay-Z linked with Puma previously when the sneaker brand sponsored his 4:44 tour. Also, his good friend Emery “Vegas” Jones has been making moved with brand for years. Hova will reportedly be involved in selecting NBA players to rep the brand. Continue reading [HERE].
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