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Clothing brand GAP, in the middle of a steady decline, recently announced an epic 10-year deal with Kanye West that’s sure to turn the brand around.

Yeezy GAP will make it’s debut in Q1 of 2021.

The clothing line is expected to allow Kanye designed apparel at an affordable price.

Mr West recently shared a heartfelt message in front of a GAP store in Chicago where he used to buy his clothes. In it he thanked God and expressed his appreciation for the new partnership.

What do you think this will do for GAP’s brand as a whole? Will more kid’s want the Yeezy inspired apparel?