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For a good…safe cause!

Ludacris has teamed up with Trojan Magnum Condoms, in an effort to continue promoting safe sex, with the Magnum Live Large Campaign. As part of their collaborative effort, Ludacris will take part in judging a talent search. Aspiring rappers and singer can log on to and download a track that they can rap or sing to. They will upload the completed track and a panel of judges, including Luda, will pick a winner. The winner of the contest will receive $5,000 as well as radio airtime and a spot in a Ludacris concert.

“The ‘Live Large’ Project is all about giving people who live beyond the status quo the platform they command,” said the newly signed partner, Ludacris. “This campaign provides recognition for people who always live with that Magnum gold standard in mind.”

“We know users of Magnum Condoms live large. They have a confidence and a swagger that is unique to this brand, and one that is typified by a partner like Ludacris,” said Bruce Tetreault, Group Product Manager for Trojan Brand Condoms, on choosing Ludacris to team up with. “He exudes this thriving lifestyle and we are happy to have him partner with us to help bring the Magnum ‘Live Large’ Project to life.”

Check out the Commercial for the Campaign:

Story courtesy of

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