Smirnoff Launches 'Smirnoffstraordinary Drops' Campaign

Earlier this week (January 15th), Smirnoff, the world’s number one vodka unveiled “Smirnoffstraordinary Drops.” The new platform is dedicated to celebrating extraordinary products and experiences that deliver premium quality without the premium price tag. This campaign is all about making the best accessible to everyone, just like Smirnoff’s award-winning vodka. Smirnoff partnered with three extraordinary tastemakers to kick off the groundbreaking initiative: award-winning musician Saweetie, former NFL star Vernon Davis, and breakout fashion designer Nigel Xavier. As part of the launch, Saweetie, Vernon, and Nigel each curated their own seven-piece collection of limited-edition items reflecting their unique personal styles. From custom sneakers and jewelry to signed memorabilia, these collections are designed to inspire fans while staying true to Smirnoff’s core beliefs of quality and affordability. The diversity and inclusivity that Smirnoff stands for.is showcased as Saweetie’s bold glamour, Vernon’s fun and relatable energy, and Nigel’s innovative style and craftsmanship are all brought to life with “Smirnoffstraordinary Drops.” This tremendous trio embodies Smirnoff’s commitment to celebrating individuality and extraordinary talent from all walks of life. It is more than just a campaign—it’s a celebration of how high-quality experiences and products can be enjoyed by everyone, everywhere.

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Fans that want a chance at snagging one of the 21 ultra-limited, 1-of-1 items from each tastemaker’s collection can visit smirnoffdrops.com—the campaign’s central hub for exclusive content and curated style. Each item will be available for just $12.99, proving that luxury doesn’t have to come with a hefty price tag. Fans will need to act fast though—once these exclusive pieces are gone, they’re gone! Saweetie will be the first of the three whose items will be up for grabs. Check out the video she posted to make the announcement along with photos from the campaign below. Stay tuned for Vernon Davis and Nigel Xavier’s upcoming drops.

1. In Her Closet

2. Air Jordan 4 Retro

You know Saweetie loves all things icy. That’s why she pulled this icy blue suede mid-cut sneaker to offer up to fans for only $12.99 thanks to Smirnoff. Stay icy without breaking the bank. One size only.

3. Smirnoff x Saweetie

4. Air Jordan 1 Retros

Get your shine on in Saweetie’s crinkled patent leather sneakers. Glossy and flossy like that Icy Grl life. One size only US W 8.5 / M 7.

5. Look At The Material

6. Iciest

7. The Pendant Is Cold

8. Diamonté

9. The World's Number One Vodka

10. Nike SB Dunks

Faux croc and a star gold star motif with a custom dubrae make these sneakers shine. Saweetie wouldn’t have it any other way. One size only US W 8.5 / M 7.

11. Can't Beat $12.99