(AllHipHop News) Jay-Z’s hold on music may be secure, but the Rocawear clothing brand the rap mogul aligned with over the years is on shaky ground.
Rocawear is faltering so much so that Jay-Z is taking the bull by the horns and leading the effort to put the brand back on top with its first-ever television commercial.
The Anthony Mandler-directed black and white clips, titled From “Marcy to Madison Square,” will chronicle Jay-Z’s rise from selling CDs from his car in the Marcy Projects of Bedford-Stuyvesant, Brooklyn to headlining Madison Square Garden with Kanye West on the “Watch The Throne” tour in November 2011.
The Rocawear commercial arrives amid troubling times for the apparel line, which experienced a global sales dip of $500 million. As a result, “Roc Apparel Group LLC laid off 28 of its 56 employees at its Manhattan headquarters,” Women’s Wear Daily reported.
