Celebrity Gossip

With an upcoming tour co-headlining his superstar wife Beyonce, and his Made In America Festival expanding to L.A. this year, business is pretty good for…

Lil D

Rocawear is trying to make a comeback. No better way to do so than with a sexy chick sporting your clothes, right?

- Entertainment News

The New York Yankees are about to pull the fitted hat down low!!! That’s why they call him Hov!!! Rocawear has a business deal with the New York Yankees!!!

  Videos

From Marcy to Madison Square, the only thing that matters to Jay-Z in a matter of years. Jay-Z’s Rocawear brand released its very first commercial in the 13 years it’s been thriving in the urban clothing market. SPOTTED: Rihanna Makes A Visit To Blue Ivy Carter The new commercial provides a retrospective look from Jay-Z where […]

Hip Hop News

(AllHipHop News) Jay-Z’s hold on music may be secure, but the Rocawear clothing brand the rap mogul aligned with over the years is on shaky ground. Rocawear is faltering so much so that Jay-Z is taking the bull by the horns and leading the effort to put the brand back on top with its first-ever television commercial. The Anthony […]

Hip Hop News

According to reports, 28 employees have been laid off from Jay-Z’s Rocawear offices in New York City. That number equals half of the total staff in Rocawear’s Manhattan office. The layoffs reportedly took place on January 6 and were due to “economic” problems. More information on the layoffs can be found at the Department of Labor […]

- Entertainment News

Jay-Z’s Rocawear clothing line has stopped selling online its controversial “Occupy Wall Street” themed t-shirts after the 99 percent put him on blast for attempting to profit from the movement. The shirts, which were yanked from Rocawear’s website, featured the words “Occupy Wall Street,” but the “W” squiggled out and an “S” added to “street” […]

- Entertainment News

Amid a growing amount of criticism and charges of corporate greed, Jay-Z and Rocawear have stopped selling their “Occupy All Streets” t-shirts. We told you earlier that Jay-Z’s Rocawear company planned to cash in on the whole Occupy Wall Street protest by selling a line of t-shirts reading “Occupy All Streets.” But as soon as folks […]

  Videos

Trey Songz keeps it so sexy in this commercial for the Rocawear fragrance Evolution. Take a look at Trigga at his all time sexiest in this video.

- Entertainment News

Trey Songz is no stranger to taking it to the sheets for some on camera love-making in his music videos. Earlier today, Rocawear released a hot, sultry and too hot for TV teaser video for their new Evolution fragrance starring Trey Songz. Check out the short clip below: Earlier this year, Trey spoke with Uptown […]

News & Gossip

The owners of RocaWear filed a lawsuit against a Florida Wholesaler who were allegedly making bootleg RocaWear clothing. The lawsuit was filed in Florida against “Bargain Wholesaler and Top Brand Wholesalers owner Ahmad Jamhour of marketing bogus Rocawear products, specifically jean capris and ladies tops.” According to HipHopWired.com Ahmad had a history of these incidents […]

- Features

A decade in, Rocawear has become an American fashion icon much like its founder, Jay-Z. Now moving forward the brand is determined to keep its place throughout the next 10 years.