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A decade in, Rocawear has become an American fashion icon much like its founder, Jay-Z. Now moving forward the brand is determined to keep its place throughout the next 10 years.

Rocawear is set to celebrate individuals, destinations and fields of endeavor as part of their “NEXT” campaign to elevate culture. I was able to get an inside look at what Rocawear has lined up for 2010 and beyond.