The New York Yankees are about to pull the fitted hat down low!!! That’s why they call him Hov!!! Rocawear has a business deal with the New York Yankees!!!
According to a press release, Rocawear will have branded signage in Yankee stadium, in addition to integrated promotion through the 2012 season.
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership,” said Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc. “Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”