MC Serch will be steppin’ to the a.m. next year as the host of his own syndicated daytime talk show, which begins a four-week test run on Tribune stations in eight markets, including New York and Los Angeles, on January 6, 2014, according to Deadline.com.
“Serch,” from CBS TV Distribution, will be an hourlong program featuring “real people with real issues, relying on Serch to use his street smarts and unconventional background to help guests grapple with and resolve their problems,” according to Deadline.
ABC News veteran Ethan Nelson will serve as executive producer of the New York-based program, which will trial run on WPIX, New York; KTLA, Los Angeles; WPHL, Philadelphia; KDAF, Dallas; WDCW, Washington DC; WSFL, Miami; WXIN, Indianapolis; and KSWB, San Diego.
MC Serch back in the day
This is the first time the Tribune stations are participating in such a trial run, a practice introduced by the Fox stations, which try out new syndicated talk shows for six weeks in the summer.
MC Serch (real name Michael Berrin) was one third of the rap trio 3rd Bass alongside Pete Nice and DJ Richie Rich. Their cranked out such hits as “Steppin to the A.M.” and “The Gas Face” before Serch went solo in 1992.
“Serch has such an interesting, unique life story that makes him relatable to a wide audience,” said CBS TV Distribution’s EVP Maureen FitzPatrick. “He connects with different communities, has a message to share about taking personal responsibility for your life choices and is on a mission to help people change their lives.”