Via Huffington Post:
What do you do after suffering E. coli breakouts and a couple norovirus scares?
Invent a rewards program, of course. That’ll win ‘em back!
The strategy seems worth a try to Chipotle. The company is launching a new summertime rewards program called “Chiptopia” this week, with plans to run it through the end of September. The program lets customers earn free meals at Chipotle by, well, eating more Chipotle.
Chiptopia rewards frequent visits to Chipotle, rather than dollars spent. Any purchase over $6 counts for a visit credit. Rack up enough visits, and you’ll earn free entrees and maybe even some catering for your crew. Continue [HERE].
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