Activision has announced that the game has crossed the $1 billion mark in worldwide sales since its Nov. 9 release — something it took an additional month (until January 2010) for Modern Warfare 2 to do. Black Ops compares “to any other entertainment property that ever existed,” says Activision Blizzard CEO Bobby Kotick. “It’s a bigger number in a shorter amount of time than any form of entertainment has generated in terms of revenues.”
With an estimated 16 million copies of the game sold to date — Activision did not release a specific figure for unit sales — Black Ops has generated more than 600 million hours of online gameplay so far. Citing Xbox Live figures from Microsoft, Activision says that the average player logs onto the game more than once a day and plays for more than one hour each time. More than half of that time is spent playing online with and against friends.