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In recent years, there have been many trends including some bizarre ones like the current butt pad fad. Women are looking for ways to augment their butts, emulating what’s seen in Hollywood.

In African American and Latino communities, a shapely rear end is something that is often desired. Images of women with this physical feature appear in the media, advertised as an ideal quality. This message has now spread to the majority of women, not just minorities, with the rise in interest and acceptance of curvy women.

The butt pad craze is an alternative to the more permanent method of plastic surgery. For those who can’t afford surgery or only want a certain article of clothing to fit better, butt pads are a temporary fix. Infomercials for products like Booty Pop or Bubbles Bodywear have surfaced, becoming apart of body enhancement materials for women.

Another way women increase the size of their rears include needles and silicone. Butt injections have become extremely popular in young women wanting to achieve the perfect butt. The injections are far more lasting than butt pads, but are not as invasive as surgery. The unfortunate part in the sudden interest in procedures like this is the surge in unauthorized and illegal practices. The demand becomes high and people become desperate. Earlier this year, 20 year-old student and aspiring artist, Claudia Aderotimi, came from London to receive injections in her butt and hips at a Philadelphia hotel. The person administering the procedure was definitely not a doctor and from news reports, not affiliated with the medical field at all. She paid $1500 for the procedure and sadly ended up paying with her life.

Celebrity stars like Jennifer LopezNicki Minaj, and Kim Kardashian, are examples of women in the spotlight who are admired for the size of their butts. Each of them has an asset that sustains their popularity and all have amassed fans who attempt to replicate this physical trait. Even outside of Hollywood, Pippa Middleton, sister-in-law of Prince William, has been the focus of whether she was padded or not under her bridesmaid dress for the recent royal wedding. The story surrounding Middleton’s butt received so much attention, there are plastic surgeons offering a procedure named the “Pippa Butt Lift”.

The butt pad fad and butt injections are certainly here to stay as popular culture demands it. Only the future will tell what the next body part is that’s up for enhancement and alterations.


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