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Akon’s is using his star power to harness some new talent in an area most Black artists don’t touch.

It’s NASCAR baby! He’s recently recruited Joe Henderson III to lead his brand new Akon Motor Sports team during the 2013 racing season.

On Saturday Henderson will race at the NASCAR Pro Series East at Langley Speedway in Virginia.

“I got into motorsports because I’ve always had a love for cars. Cars were always something that gave me that excitement and that rush for life,” said Akon.  “That was what really motivated me to get into motorsports.”

Besides that, NASCAR’s got a lot of money invested. According to Forbes, some of the leading teams are worth in the 100s of millions. Hendrick Motorsports is currently worth the sports most valuable team with a net worth of $357 million.

Did Jay Z think of this yet?

Akon’s goal is to encourage more people of color to get more involved with this multimillion-dollar sport in various ways including investing and behind the wheel.

With his partnership with Joe, Akon’s headed in the right direction.

“Akon Motorsports is bringing forth the best driver you have ever seen in your life, that’s right I’m representing Joe Henderson III with a bang. Make sure you check him out,” the mogul said.

Joe Henderson III is a trailblazer and according to industry insiders, has the ability to be a monumental figure, in a sport where African-American men are scarce.

NASCAR has seen color in the past and currently includes the franchise’s first and only African American female Tia Norfleet. Also, this year, NASCAR brought in its fourth African American driver, Darrell Wallace Jr.

Below is Akon Motorsports & Champion Development & Marketing first racecar driver, Joe Henderson III’s racing schedule for 2013:



June 22 Langley speedway

July 13 Columbus speedway

August 2 Iowa speedway

September 2 Greenville speedway

September 21 new Hampshire

September 27 Dover



August 21 bristol

Sept. 8 Iowa

Sept. 13 Chicagoland

Oct. 26 martinsville

Nov.1 Texas speedway

Nov. 8 Phoenix speedway



Aug. 23 Bristol

Aug. 31 Atlanta

Sept. 14 Chicagoland

Sept. Dover

Oct. 11 Charlotte

Nov. 2 Texas speedway