According to a report from CFI Group highlighted in Research Brief, 41% of consumers report actively using a mobile device during the shopping process. And it’s not just Millennials who have taken to mobile.
The headline for the Research Brief article explains that customers use their mobile devices to “confirm or deny” that they’re getting a good deal. If someone finds a lower price via mobile than the one they’re seeing in-store, that doesn’t necessarily mean they’ll abandon their physical cart for a virtual one. It means the physical store must at least come reasonably close to the value delivered by competing retail sources online. They’re not always just looking for low price; consumers are looking for value. And immediate gratification (deliver) can be a part of that value chain.
An increasing number of consumers are using their mobile devices to gather product research and price. What steps have you taken to make sure that you’re not just a part of that conversation online, but a high-profile contender? Click here to see the story.