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Via | HipHopDX

EXCLUSIVE: “We devised a plan to make a tool that could figure out the truth behind the numbers,” TwitterAudit’s Creative Director, David Gross, says.

At least one entity has its sight set on verifying the veracity of social media accounts. TwitterAudit is a service that calls out fake followers.

It says it works by taking a “fairly large” sample of an account’s followers and, based on about 20 criteria, determines whether or not an account is a bot or an inactive user.

David Gross and David Caplan got the idea a few years ago after hearing that some of their friends who worked as marketing and growth gurus were buying fake followers.

“We devised a plan to make a tool that could figure out the truth behind the numbers,” Gross, TwitterAudit’s Creative Director, says during an exclusive interview with HipHopDX. 

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