Kmart dropped the line due to poor sales.
Kmart’s partnership with Nicki Minaj has come to a close, a representative for the retailer confirms, after news that the rapper’s apparel line was discontinued in stores circulated on social media Saturday (Feb. 25).
“Kmart is thrilled that we were the first retail partner to create a custom apparel line for Nicki Minaj,” a rep for Kmart tells Billboard. “From the development of the line, to showcasing it in stores, to designing exclusive capsule collections, we have enjoyed a positive relationship with Nicki Minaj and her team over the last three years. As our partnership came to a close in 2016, we would like to thank Nicki Minaj for being a great partner and wish her continued success in her future endeavors.”
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